A professionally-conducted survey can be the difference maker in achieving credibility for your organization and attracting attention with the media. Our experience includes studies with a variety of audiences, from senior executives, such as hospital CFOs commenting on financing alternatives, to consumers, who told us why they are not doing more to manage their obesity.

CASE STUDY – Twice we surveyed managed care executives at hospitals around the country to learn about their negotiations with payers to be a part of the new health exchanges. The results sparked coverage in a variety of print and online publications, and encouraged over 300 people to register for our webinar on this topic.

Gauging attitudes about the health needs in your community is necessary to help your non-profit hospital achieve compliance with the IRS. With our process, it can also provide useful insights about your competitive strengths, win new allies in the community, and generate favorable press coverage.

CASE STUDY – We surveyed a representative cross-section of citizens and complemented this with an online survey of the medical staff. This enabled the leadership of a 180-bed community hospital to meet its IRS 990 requirements and, at the same time, fuel a successful strategic planning process with its board.

Do you need to better understand individuals who have a certain health condition, such as heart disease or asthma, and how they make decisions? Whether in-depth interviews or a broad-based survey is needed, we will illuminate the key issues and help you decide how best to respond to the groups you want to reach or serve.

CASE STUDY – For diabetics, getting tested regularly can help them avoid major eye and foot problems later in life. We conducted live focus groups with diabetics in several rural areas to test a series of ideas and messages designed to encourage more regular testing—and our client learned which were more likely to induce compliance.

Websites and apps can help you win customers and build their loyalty. But only if they don’t frustrate or irritate your users. Our on-site and online uxLab® offerings allow you to fully understand the user experience, so you achieve your tactical objectives while delivering on your brand promises.

CASE STUDY – For a payment processing company, we learned which aspects of their site and process were confusing to their customers—and why. With our report, the company modified its sequences and screen elements to optimize the experience, thereby reducing user frustration and time-consuming calls to the help desk.

Read more about uxLab®.

Launching a new product or service, or re-tooling an existing offering is risky. We help you minimize risk by providing an objective basis for making “go/no-go” decisions. Our expertise includes research on features/benefits, brand names, positioning, pricing, and promotional issues—and on which segments will be most receptive.

CASE STUDY – After a round of exploratory phone interviews, we surveyed 1,000 people with sleep apnea symptoms to understand the underlying reasons why they did or did not seek formal diagnosis and treatment. Our client gained insights needed for providing better case management services.

Do your marketing messages and advertising convey your story? Our research solutions will give you the insights you need to connect with your target audience and fine-tune your media buy. Whether you’re concerned with a single element – such as a tagline or brand name – or you want to test an entire advertising campaign, we can help you proceed with confidence.

CASE STUDY – For a state-wide health plan, we surveyed consumers about a newly-launched TV campaign, showing them the spots as part of an online survey. With our results, the health plan was able to modify its media buy to reduce the frequency of the least effective spot, while re-deploying another spot towards a younger segment.

Knowing how your brand is perceived against the competition helps you move it forward. We’ll determine attitudes and awareness of your brand vs. the competition, identify key strengths and weaknesses of your brand, and provide strategic insights to help your management team make effective strategic decisions.

CASE STUDY – Using both focus groups and a multi-mode survey process, we helped a metro-area community hospital system build on the core strengths of its brand while tightening its focus in order to win share against two major competitors.