You recognize that User Experience is central to attracting, serving, and retaining today’s customers. But have you considered whether your site or app is really delivering the experience you think it is? It is adding to—or subtracting from—the power of your brand? What do people say, when you’re not in the room?

Our uxLab® services will help you find out. We handle the entire load, from finding and recruiting qualified users, to leading the sessions, to providing you with a report that distills our learning into actionable steps. So you can make changes, with confidence.

Three Different Approaches.

–In-Person One-on-One Usability Testing

We send an seasoned UX interviewer wherever it’s convenient for your targeted users—and we normally spend about an hour with each person, giving them “assignments” and “activities” so you learn what people expect and what actually happens when they visit/use your site/app, whether it’s live or in a mocked-up form. We carefully analyze and collate the learning from multiple interviews, so you get insights you can use.

–Live Small Group Usability Testing

Our team takes six laptops on the road, and also asks people to bring in their own mobile devices. We go to focus group facilities anywhere in the country so you can sit behind the glass and watch six people at a time use, then critique in detail, your site or app. Learning is immediate, while minimizing the time you spend to get useful, timely insights.

–Remote Online Usability Testing

Need more robust results than a few individual UX sessions can provide? Then remote testing with larger sets of qualified users may be the solution. We can test with 50, 100, or even 200 users—all of whom are participating from the comfort of their own homes or offices. With our online research platform, you’ll be able to get lots of useful information, quickly, to make confident decisions.

Multiple Uses.

Our uxLab® services will help you understand and evaluate:

–Rough Concepts, Early-Stage Designs, Live Sites/Apps, and Competitive Offerings

–Content & Message Impact (themes, impressions, emotions, likely next step, etc.)

–Navigation & Ease of Use (click patterns, time on task, bottlenecks, etc.)

–Overall “Look & Feel” — and how this aligns with your brand

Practical Deliverables.

uxLab® provides hard data and vivid examples of usability problems. Conclusive reporting–including optional video clips—gives you the ammunition you need to share with stakeholders. Our reports can include:

• Click stream mapping

• Heat map of click streams

• Emotional responses, via themes and quotes from users

• Meaningful Metrics (activity time, frustration points, etc).

• Graphs & Charts to illustrate key themes

CASE STUDY – We conducted six uxLab® small group sessions in several different cities to obtain input from more than 30 targeted users. This provided a health services company with the insights needed to refine a potential website before going “live” with an online portal for consumers managing their chronic conditions.