Is an online approach a better use of your survey dollars?
Patient surveying is crucial to improving the quality of the healthcare experience that hospitals provide. However, this surveying can come with a hefty price tag.
But it doesn’t have to.
Online surveying is far less expensive than mail surveying because it is entirely digital and thus requires no paper, printing, or postage. While phone, Interactive Voice Response (IVR) and mail are currently the only approved methods for required HCAHPS surveying, we suggest a different approach.
Have you considered a hybrid method combining mail and online surveying? Mail surveys will satisfy HCAHPS requirements, while online surveying yields enough data to meet ongoing business needs. The bottom line? More surveys for your money.
As we move further and further into the digital age, online surveying is becoming more popular for several reasons.
For the hospital it offers:
- Cost savings
- Faster results
For the patient, it offers:
- Less time needed to complete the survey
The money you save can be used in several ways. One option is to put the savings to work in other areas of your organization. However, I encourage you to put those dollars towards obtaining a larger survey sample size. This larger sample will yield more feedback and can boost the credibility of your survey results so you can show reliable results down to the unit level. By surveying more patients you paint a more accurate picture of the experience your hospital is really providing.
To learn more about how online surveying can benefit your hospital, and other questions you should be asking about patient experience surveying, click here to download our newest white paper, Five Questions to Ask About Patient Experience Surveying.