Healthcare Experience Blog

Is an online approach a better use of your survey dollars?


Patient surveying is crucial to improving the quality of the healthcare experience that hospitals provide. However, this surveying can come with a hefty price tag.

But it doesn’t have to.

Online surveying is far less expensive than mail surveying because it is entirely digital and thus requires no paper, printing, or postage. While phone, Interactive Voice Response (IVR) and mail are currently the only approved methods for required HCAHPS surveying, we suggest a different approach.

Have you considered a hybrid method combining mail and online surveying? Mail surveys will satisfy HCAHPS requirements, while online surveying yields enough data to meet ongoing business needs. The bottom line? More surveys for your money.

As we move further and further into the digital age, online surveying is becoming more popular for several reasons.

For the hospital it offers:

  • Cost savings
  • Faster results


For the patient, it offers:

  • Convenience
  • Less time needed to complete the survey


The money you save can be used in several ways. One option is to put the savings to work in other areas of your organization. However, I encourage you to put those dollars towards obtaining a larger survey sample size. This larger sample will yield more feedback and can boost the credibility of your survey results so you can show reliable results down to the unit level. By surveying more patients you paint a more accurate picture of the experience your hospital is really providing.

To learn more about how online surveying can benefit your hospital, and other questions you should be asking about patient experience surveying, click here to download our newest white paper, Five Questions to Ask About Patient Experience Surveying.

How do Hospitals Know if They’re Improving the Patient Experience?

The most common way hospitals determine if they’re on the right track is through surveys. Two kinds, HCAHPS surveys and other kinds of Patient Experience (PX) surveys, are widely used.

That’s what we confirmed in The 2013 State of Patient Experience Study, done in partnership with The Beryl Institute. In the largest study to date on this topic, we gathered information about what American hospitals are actually doing to “improve the Patient Experience (PX).” We surveyed over 1,072 leaders from 672 unique organizations and found that pretty much everybody (86% of our respondents) is using government-mandated surveys (e.g., HCAHPS) to measure and track the success of their individual improvement activities affecting PX.

Other measurement methods being used by hospitals to measure PX and PX improvements included:

Patient Satisfaction/Experience Surveying: 80% said they do this

Calls Made to Patients/Caretakers after Discharge: 70%

Bedside Surveys/Instant Feedback during Rounding: 42%

HCAHPS Domains: 38%

Patient and Family Input Rounding out the Final Two Measures

We at Catalyst Healthcare Research are proud to have met the participation requirements and are now approved by CMS to administer the HCAHPS Survey. Feel free to contact us if you are interested in learning more about how we assist hospitals and health systems to understand, measure, and leverage the “patient experience.”

To see the full report of the 2013 PX study, click here.

Does a Doctor need to be your Hospital’s Chief Experience Officer?

When people think of “healthcare,” they usually think of “doctors.” So why are physicians among the least likely to be leading the charge to improve the patient experience at hospitals throughout the USA?

That’s exactly what we found in our recent study, done in partnership with The Beryl Institute. We discovered that only 3% of our 1,000+ survey respondents said that they thought it important that a physician have the primary responsibility for addressing Patient Experience (PX). Ironically, in the same survey, we heard that almost one in three executives (29%) believe that lack of support from physicians is a problem in improving PX, up from 25% in 2011 when we last conducted a similar survey.

If PX improvement is not being led by physicians, who is in charge?

The most frequent answer is that responsibility for PX improvement is vested with a committee or work group (26%), which is likely reporting to the CEO or COO. Of course, these committees may include physician involvement. Alternatively, if the hospital has established a single person to centralize action and accountability, in most cases this person is NOT a physician. More likely, the person with this responsibility is a Chief Nursing Officer (14%) or a Quality leader (22%), not the Chief Medical Officer (1%).

While physician communication is key to a positive patient experience, other factors also affect the experience—and HCAHPS scores. These include communication with nurses, noise levels, and staff responsiveness. Perhaps hospital leaders feel that others besides physicians can fuel and foster improvements in these areas. Or perhaps doctors are too expensive to have them focus on this exclusively. Perhaps few doctors want the assignment.

What are your thoughts on this?

Do hospital executives really care about the Patient Experience?

In short, the answer is “yes.”  Or at least, that’s what our survey says.

In the largest study to date on this topic, conducted in partnership with The Beryl Institute, we found Patient Experience is at the very top of the list of priorities for American hospitals and health systems.  Interestingly, this parallels what HealthLeaders found in a separate study they did earlier this year.

In our State of Patient Experience Study, we heard from 1,072 respondents, representing 672 unique organizations.  Among all those executives, 70% of listed Patient Experience and Satisfaction as top priority for their organization.  Next in line was Quality and Patient Safety,at 63%.  Cost Management and Reduction, a widely-discussed topic these days, rounded out the list of the top three items.

These results echo what we heard when we did a similar study with American hospitals just two years ago.  In addition, today, almost eight in ten (81%) said their hospital has a formal structure in place for implementing patient experience initiatives. Also, since 2011, the number of organizations naming a specific individual as their Chief Experience Officer (CXO), or equivalent, has almost doubled.

So it seems that American hospitals and health systems are placing very high level of importance on experience at their facilities, even as they define and pursue this concept in different ways.

To get a free copy of the full report, click here.  And watch for additional blogs as I highlight other key findings from this important study.


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