In a new national survey of over 1,000 individuals, we learned that even those Americans who describe themselves as political conservatives agree with their liberal counterparts that both local and federal government have some kind of role to play in keeping people healthy.
We conducted this study in concert with ndp, a national ad agency based in Richmond, VA. We used a combination of online and telephone surveying modes to reach as broad an audience as possible.
The results showed that even among conservatives, 74% said that there is some role for the federal government in population health initiatives, and 77% felt that local government has a role.
When we drilled into the findings, it was clear that strong differences do exist, depending on whether a person sees themselves as politically conservative, liberal, or independent. In general, the more “liberal” the person, the more likely they are to support actions by government–such as providing free health screenings or adopting health-related taxation policies on tobacco use or sugary drinks.
One of the few areas of close agreement among both conservatives and liberals was the idea of providing funding for health education in public schools.
Intriguingly, we learned that many things already being funded or done by government today do not earn a very high level of endorsement, even among liberals. Perhaps it’s an indication of the widespread dissatisfaction with the large institutions in this country, including government.
Here are a few specifics taken from our study called “A Consumer Perspective on Population Health.”
About This Study
This study was conducted in summer 2016. A total of 1,004 individuals ages 18 and over participated. Telephone surveying was conducted by Wilkins Research, and online sample was provided by Research Now. The margin of error for the full set of results is +/- 3.1%.